Blog
Beyond the Product: How to Build a Business Model That Lasts
Let's start with a story about a fictional founder, Maria. As the creator of a promising AI-driven logistics platform, she asked her lead investor in frustration: “We have the best tech, the best data, the best team…
Startup Tools: Validating your Startup Idea
“Follow the path that scares you the most.” Those were the words Dr. Greta Preatoni kept telling herself late one night in her lab. As a neuro-engineering PhD at ETH Zurich, Greta had discovered a promising way to relieve the chronic pain of diabetic neuropathy.
From Lab to Market: A Founder’s Guide to Value Proposition Design
“They just don’t get it.” Alex muttered, staring at a whiteboard covered in complex diagrams. A brilliant materials scientist, Alex had developed a groundbreaking biodegradable polymer that could revolutionize packaging.
Volker Bartenbach: Insights into the story of Auxivo
German-born engineer Volker Bartenbach once studied how to build prosthetic limbs and medical exoskeletons — until one question changed everything: What if the same technology could make everyday jobs less painful? That question became the spark for Auxivo AG
Panagiotis Martakis: Critical infrastructure maintenance 2.0
Dr. Panagiotis Martakis trained as a civil engineer, earning his MSc in Structural and Geotechnical Engineering at ETH Zurich before completing a PhD in Artificial Intelligence for Structural Health Monitoring.
Unbound Potential: The Journey to Liberate Energy Storage
The story of Unbound Potential begins not in a gleaming laboratory or a glass-walled conference room, but on a dusty pilgrimage route across Europe. It's the story of David Taylor, a man who embraces falilure as an opportunity to grow.
Greta Preatoni: Healing with a Smart Sock – A Founder’s Journey
Greta Preatoni’s journey began far from the labs of ETH Zurich, rooted instead in childhood curiosity in Italy. Growing up, she devoured books on neuroscience and was particularly fascinated by the phenomenon of phantom limbs – the mysterious sensation when an amputee feels a missing limb.