Blog
The Co-Founder Conundrum: A Data-Driven Guide to Finding Your Perfect Match
n the high-stakes world of startups, few decisions carry more weight than the choice of a co-founder. It is a professional marriage that, for better or worse, will fundamentally shape the trajectory of your venture.
From Academia to Impact: The Story of Dr. Özge Karakas and Hi-D Imaging
In the world of medical technology, the journey from a scientific breakthrough in a research lab to a market-ready product that saves lives is a long and arduous one. It requires not only technical brilliance but also entrepreneurial vision and resilience.
_# Guide to Business Model Testing
Designing your business model is an exercise in structured assumption-making. The final, and most critical, phase in the early stages of your startup is to rigorously test these assumptions.
_# A Founder's Checklist – Ideation and Value Proposition Design
As a founder, your journey from a novel idea to a market-ready product is fraught with uncertainty. In Switzerland, a hub of innovation, you are part of a dynamic ecosystem where over 50,000 new companies are founded annually.
_# A Founder's Checklist – Business Model Design
Once you have validated your value proposition against a genuine market need, your next critical phase is to construct a viable business model. This model serves as the architectural blueprint for how your startup will create, deliver, and capture value.
_# From Ultra-Cycling to InsurTech: The Story of Sandro Matter and vlot
In the world of startups, founders often draw inspiration from their personal experiences. For Sandro Matter, a former Swiss vice-champion in ultra-cycling, the discipline and strategic thinking required for endurance sports provided a unique foundation for his entrepreneurial journey.
Beyond the Product: How to Build a Business Model That Lasts
Let's start with a story about a fictional founder, Maria. As the creator of a promising AI-driven logistics platform, she asked her lead investor in frustration: “We have the best tech, the best data, the best team…
Startup Tools: Validating your Startup Idea
“Follow the path that scares you the most.” Those were the words Dr. Greta Preatoni kept telling herself late one night in her lab. As a neuro-engineering PhD at ETH Zurich, Greta had discovered a promising way to relieve the chronic pain of diabetic neuropathy.
From Lab to Market: A Founder’s Guide to Value Proposition Design
“They just don’t get it.” Alex muttered, staring at a whiteboard covered in complex diagrams. A brilliant materials scientist, Alex had developed a groundbreaking biodegradable polymer that could revolutionize packaging.
Volker Bartenbach: Insights into the story of Auxivo
German-born engineer Volker Bartenbach once studied how to build prosthetic limbs and medical exoskeletons — until one question changed everything: What if the same technology could make everyday jobs less painful? That question became the spark for Auxivo AG
Panagiotis Martakis: Critical infrastructure maintenance 2.0
Dr. Panagiotis Martakis trained as a civil engineer, earning his MSc in Structural and Geotechnical Engineering at ETH Zurich before completing a PhD in Artificial Intelligence for Structural Health Monitoring.
Unbound Potential: The Journey to Liberate Energy Storage
The story of Unbound Potential begins not in a gleaming laboratory or a glass-walled conference room, but on a dusty pilgrimage route across Europe. It's the story of David Taylor, a man who embraces falilure as an opportunity to grow.
Greta Preatoni: Healing with a Smart Sock – A Founder’s Journey
Greta Preatoni’s journey began far from the labs of ETH Zurich, rooted instead in childhood curiosity in Italy. Growing up, she devoured books on neuroscience and was particularly fascinated by the phenomenon of phantom limbs – the mysterious sensation when an amputee feels a missing limb.